About us

Rooted in Heritage, Woven with Elegance

Our story began in the heart of Lucknow during the early 1980s, when a small family dream bloomed into a passion — to preserve and celebrate the timeless art of Chikankari embroidery. What started as a humble endeavor has now grown into a cherished brand, loved by patrons across generations who seek authentic, hand-crafted ethnic wear that tells a story.

Each piece in our collection is a tribute to the delicate beauty of traditional Lucknowi craftsmanship. We work closely with skilled artisans, many of whom have been practicing this intricate needlework for decades, passing down techniques through generations. By supporting their artistry, we are not just creating beautiful clothing — we are helping sustain a centuries-old craft and empowering artisan communities.

Our commitment to quality, authenticity, and elegance shines through in every stitch. From breezy georgette sarees to regal kurtas, each garment is lovingly hand-embroidered, making it truly one of a kind.

But we don’t stop at the embroidery. We believe that shopping should feel as graceful as the clothes we create. That’s why we’ve designed a seamless, satisfying shopping experience — online and offline — that caters to the modern Indian woman’s love for tradition, style, and comfort.

Join us in our journey to keep Chikankari alive, relevant, and radiant — one thread at a time.

Crafted with love. Rooted in culture. Worn with pride.